Robotic Retail Experiential Marketing

"The need for shopper marketing will only increase in coming years as suppliers compete for space in a consolidated retail environment and retail chains seek to differentiate themselves on the basis of the in-store experience."

Experiential marketing is a relatively new type of consumer marketing. It is based on directly engaging with consumers to leave them with an impression that enhances their perception of your brand. It includes one-on-one quality interaction, direct connection with your target audience and creates brand loyalty by creating a real experience with the consumer.

Our version of this marketing type slightly alters the formula. The interaction occurs between a high skilled robot communicator and a perspective customer. When one of our robots engages a consumer, we break through their built in, human-nature force-field to advertising and marketing messages. We stop them, talk to them for a few minutes, make it fun and engaging while at the same time exposing them to key brand messaging. One-on-one robot interaction immerses the consumer in the robot experience guaranteeing a memorable experience as well as retention of the brand message.

A recent article in Marketing Magazine states: "Because of its interactive nature, experiential marketing allows brand benefits to be demonstrated live. More target consumers go from exposure to recalling the experience to thinking differently about the brand, which elicits greater gains on both attitudes and purchase behaviour." If you deliver the right message to the consumer at the point-of-sale, at the right time, you will see an impact on sales. Want to give your retail sales a lift? Then put our 8 years of retail selling experience to work for you!